We just got named “Most Implementable” on G2, and it made me think about something bigger

This week SlideHub picked up a new G2 badge for Summer 2026: Most Implementable.

I will be honest, it is a strange feeling to be proud of a word that my spellchecker still underlines in red. But I am. Genuinely.

Here is why this one matters more to me than most.

What the badge actually measures

G2 has plenty of badges. Some reward the loudest marketing, some reward the biggest install base, some reward who shows up most on review sites. This one is different.

Most Implementable is built almost entirely on what real customers report about getting up and running: how quickly they go live, how short the time to value is, and how likely they are to say it was worth the effort. It is not about how clever the product looks in a demo. It is about whether it actually lands inside a real organization with real people and real deadlines.

That distinction is the whole point of this post.

The uncomfortable truth about software

I have spent close to ten years building SlideHub, and the single biggest thing I have learned is also the least glamorous one.

Software does not create value. People using software creates value.

It sounds obvious written down. But the number of beautifully built, genuinely useful products that quietly die on the vine because nobody changed how they actually work is staggering. We have all seen it. The tool gets bought, a kickoff call happens, a few champions get excited, and then six months later the license is renewed out of guilt and used by four people out of four hundred.

The product was never the problem. The change was.

Why AI makes this more true, not less

There is a comforting story going around that AI finally removes the human bottleneck. You buy the tool, point it at the problem, and value just falls out the other end.

I do not believe it, and our own data does not support it either.

When we ship a new AI feature at SlideHub, the gap between our best customers and our average ones does not come down to who has the better model. They are all using the same one. The gap comes down to who decided which slides are approved, who set up the templates the AI builds from, who told their team it exists, and who made using it the default rather than the exception.

The AI is genuinely good now. But it amplifies whatever it is pointed at. Point it at a messy slide library with no governance and no internal owner, and it confidently produces messy slides faster. Point it at a well-run system with a human who cares, and it is transformative. Same model. Wildly different outcome. The human did not get removed from the loop. The human got more leveraged.

Change management is not a soft skill, it is the actual product

For a long time I quietly thought of implementation and adoption as the boring part. The real work was the engineering, the AI pipeline, the clever document handling. Rollout was just admin.

I had it backwards.

The cleverest feature we have ever built is worth exactly nothing to a customer whose team never changed a single habit because of it. Meanwhile some of our happiest, highest-NPS accounts are not using our most advanced capabilities at all. They are using a fairly simple set of features, but they are using them every single day, by almost everyone, because someone inside the company did the unglamorous work of making it stick.

So when our customers tell G2 that SlideHub was fast to implement and quick to deliver value, they are really telling us that we helped them change. That is the part I am proud of. Not that we shipped software, but that the software actually moved into people's daily work and stayed there.

What this means for how we build

This badge is going to change a few things internally, or at least sharpen them.

We are going to keep treating onboarding, template setup, and internal champion enablement as first-class product surface, not as a support afterthought. We are going to keep pairing our SaaS with a design service precisely because a human who understands a customer's slides is often the thing that turns a stalled rollout into a live one. And we are going to keep resisting the temptation to measure ourselves only by what we ship, rather than by what actually gets used.

Because in the end, the most defensible thing a software company can build is not a feature. Features get copied. The defensible thing is being the product that organizations successfully change around. That is hard to fake, hard to copy, and it only happens when the humans on both sides do the work.

Our Summer 2026 G2 badges

Most Implementable is the one I keep coming back to, but it did not arrive alone. Here is the full set our customers earned us this season, across Presentation Management and Digital Asset Management:

So thank you to every customer who voted, reviewed, and more importantly, actually rolled us out. You are the reason the badges exist, and you are the reason I still think the human in the loop is the most important part of the loop.

Now back to building. 🙂

PS. As an experiment this year I have been generating slides directly from my posts using our own AI feature, so somewhere a deck version of this one now exists. Fittingly, it will only be worth anything if someone actually uses it.