How Twoday stopped brand quality depending on who opens PowerPoint
A full rebrand, 2,400 experts, five countries. Four months later, 17,000 slides had come out of one approved library, and the design team had stopped fixing other people's decks.
A new brand had to land in 2,400 hands at once
Twoday builds data, AI, cloud, and software for clients in Denmark, Finland, Norway, Sweden, and Lithuania. Around 2,400 experts. In 2025 the company rebranded, which made every one of those 2,400 people a place the new brand could go wrong.
Every client meeting started with a search party
"I would start by looking through old presentations, asking colleagues, or searching different folders, and it wasn't always easy to know if what I found was the latest or even an approved version," says Matilda Hagström, Client Manager. The hunt cost her the only part a client ever sees. "I spent a lot of time double-checking instead of focusing on the actual message. It slowed things down and created unnecessary stress, especially close to a deadline."
The design team saw the same thing from above. "Many different versions of presentations were circulating, consultants often recreated slides, and quality varied a lot depending on who created the material," says Daniel Shai Gunnarsson, Head of Design at Twoday. "The biggest challenge was scalability: we wanted a system where high-quality, on-brand presentations didn't depend on the design team being involved every single time."
No review process fixes that. Not across 2,400 people in five countries.
"Slide decks are often one of the most recurring brand elements our customers see, yet it's something the marketing team is quite rarely involved in creating."
A rebrand gave them one chance to start clean
A rebrand is one of the few moments a company can rebuild its slides instead of carrying them over. Magnus calls it "the rare opportunity of starting fresh," and Twoday used it to build a new library: SlideHub let them "move faster, share best practices, and create a whole universe of templates and ready-made material." They signed in September 2025. Every country got the finished, translated material from one place, ready on day one.
They launched the brand and the library on the same day
The new brand and the new library went live together in October 2025, so people met the new brand and the place to find it in the same moment.
"Adoption was faster than we expected," says Daniel. He puts it down to two things: people could find approved content and trust it, and the library sat inside the tools they already had open. "The fact that it integrates directly into existing workflows also lowered the barrier significantly."
Magnus watched it from the brand side: "We were all quite surprised, impressed, and honestly proud of how quickly the organization leaned straight into the new brand."
383 monthly actives
February 2026 impact review: around 17,000 slide downloads, the new template downloaded more than 1,000 times, around 2,500 icon downloads, and 383 people active in a single month.
"Start by gathering an understanding of the current state, the normal ways we communicate with customers, all the niche use cases, so you cover all bases. That engages end users because they feel seen; they understand you've found their way of working inside the new brand."
Magnus Löfgren, Global Content and Demand Lead, TwodayOne place to look, and a design team that designs again
For Matilda it clicked under pressure. "The first time was a client meeting on short notice. I was able to pull together a completely high-quality presentation in a fraction of the time it would normally take."
Before
- Hunt through folders, ask colleagues
- Check the version instead of the message
- Design team reviews, fixes, and polices decks
- Quality depends on who made it
- Every deck starts from a blank page
Now
- One place to look, everything approved
- Tailor the story instead of the template
- Design team builds the system others use
- Quality is the same whoever made it
- AI drafts from the approved library only
The design team feels it from the other side. "What makes a big difference is that people now trust the system: they know that content in SlideHub is curated, approved, and ready to use, which removes a lot of uncertainty," says Daniel. One of Twoday's marketing designers has left slide work behind almost entirely. As Magnus tells it, she "now barely works with slide decks anymore," which "gives the designers the chance to work on higher-priority assets."
Baseline quality rose for everyone
Quality stopped depending on the author
"One of the biggest changes is that the baseline quality is now consistently high, regardless of who creates the presentation. That was much harder to achieve before."
Daniel Shai Gunnarsson, Head of Design, Twoday
Client prep got faster and calmer
"I insert relevant slides in a second and focus on tailoring the story instead of building everything from scratch. It removes a big layer of uncertainty. I can focus fully on the client conversation."
Matilda Hagström, Client Manager, Twoday
The AI can only build from what is approved
"The important part is that the AI works because the design system and governance structure already exist in the tool. The structure, branding, and standards are already defined, and the AI can build on top of that."
Daniel Shai Gunnarsson, Head of Design, Twoday
Nobody had to be talked into it
A new tool for 2,400 people is a real risk. A library nobody opens is worth nothing, and rollouts stall when people keep working from the folder on their desktop. The honest worry is that it becomes one more system to learn on top of everything already open.
"I got up to speed quite fast. What helped most was that it's integrated directly into PowerPoint and easy to explore."
Adoption ran ahead of what Twoday planned for, and the design team's job changed underneath them. In Daniel's words, SlideHub "reduces the need for policing and manual corrections," and lets his team "focus on strategy, messaging, storytelling, and evolving the system itself, rather than fixing individual slides."
The vendor stopped feeling like a vendor
A tool for 2,400 people is also a vendor to manage. Five countries needed the same finished material on the same day the new brand went live.
"It often feels like working with an extension of our own team rather than an external vendor."
The library is starting to hold more than slides
Twoday is documenting solutions in the library so that what one country learns, the other four can use. Next comes more AI first drafts for everyday client meetings. Daniel sums up what comes next as "more automation and smarter reuse of knowledge and content."
The three people who lived it
"A brand is only as strong as its individual parts."
"You can focus completely on what matters: the message and the client."
"Keeping the company on brand was much more manual and reactive."