How did Clinical Microbiomics successfully implement and gain adoption of their new visual identity

Jacob Bak Holm
VP & BU Leader, Discovery Business Activities
THE COMPANY

Clinical Microbiomics is a contract research organization specializing in microbiome and metabolome analysis.

They offer advanced solutions for understanding the complexities of the human microbiome, empowering researchers and healthcare professionals to uncover new insights into human health.

COMPANY NAME

Clinical Microbiomics

INDUSTRY

Biotechnology

EMPLOYEE SIZE

40+

THE COMPANY

Clinical Microbiomics is a contract research organization specializing in microbiome and metabolome analysis.

They offer advanced solutions for understanding the complexities of the human microbiome, empowering researchers and healthcare professionals to uncover new insights into human health.

THE SITUATION

The Danish HQ oversee the global sales team and must ensure the all sales collateral and presentations are streamlined and on-brand.

The company needed to merge 4 entities into 1 brand. Additionally, the sales team relied on SharePoint for managing presentations.

THE CHALLENGE

Clinical Microbiomics faced the challenge to combine four separate entities and present them as one unified brand.

Ensure the efficient distribution and use of the same PowerPoint Master template across the entities.

To get the 4 entities to build new slides in the same format, a set of PowerPoint guidelines needed to be created.

Their presentations were stored in SharePoint which could make it challenging to get high adoption of the new materials.

Additionally, Clinical Microbiomics struggled to track slide usage and ensure that the sales team was using the most up-to-date presentations to maintain compliance.

THE SOLUTION

Clinical Microbiomics choose SlideHub's Expert Solutions support and presentation management software to:

  • Validate and optimize their PowerPoint Master Template
  • Create best-practice PowerPoint guidelines that objectively define how new slides should look like.
  • Got quick adoption of the new unified brand where +40 company slides have been converted, visually enhanced and updated - and were ready to use for the sales team
  • Ensure the team is always working with on-brand and latest versions of slides
  • Gain valuable insights into asset usage for compliance and strategic decision-making

BY USING SLIDEHUB

Clinical Microbiomics can now ensure that their sales team always has access to compliant, up-to-date slides, along with best-practice PowerPoint guidelines for future presentations. Additionally, they gain valuable insights into how these assets are being used by the team.

Quotation mark symbol

SlideHub has been a game-changer. Their team are PowerPoint experts that not only helped implement our visual identity into practical PowerPoint application they also helped us set a tangible direction for future slide production​

Jacob Bak Holm
VP & BU Leader, Discovery Business Activities

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